The Top Fall/Winter Fashion & Color Trends to Sell Now -

29 Jun.,2023

 

Need some fashion inspo? We’ve got six of the top fall/winter apparel and color trends, including from puffer coats, cozy, textured fleeces, to preppy polos and wovens, to colors like burning red and cerulean blue. And of course, you’ll love our hand-picked product recommendations that make it easy to create a customized presentation for all of your clients.

TREND #1: PUFFER JACKETS & ‘EXTRA’ STYLES

Yes, outerwear should headline your cold weather presentations. But this season, jacket styles are about giving people a little extra, as evidenced by collections from Versace and Maryan Nassir Zadeh: oversized puffers and faux fur hooded outerwear, to unique faux leather bomber jackets to loaded-up performance styles. You’ll see jacket shades ranging from neutrals to vibrant colors. When you’re pitching outerwear, think function and fashion to check both important boxes for buyers. 


Styles We Recommend: First up, the North End Men’s Loft Puffer Jacket (NE708) and companion style Ladies’ Loft Puffer Jacket (NE708W) are sure to please with their fashion-forward, active fits. The jackets protect wearers in all weather conditions with water-resistant and Windsmart technology features. The jackets are made from easy care 100% polyester stretch jersey.

Try on a brand name puffer-style vest for even more versatility with the modern fit Spyder Men’s Pelmo Puffer Vest (S16642) and ladies’ style Puffer Vest (S16641), both made from 100% polyester nailhead weave fabric. Both styles have zippered hand warmer pockets, as well as a detachable hood with bungee cord and stopper. When you shop our Spyder offerings, you’ll see that from mountain to metro, every piece is thoughtfully designed to be comfortable and functional, giving wearers the best experience outdoors and beyond. 

Switching gears, we also love the Threadfast Apparel Unisex Bomber Jacket (395J), a vegan leather jacket made of 100% recycled polyester with PVC coating. The polyester fibers in this blend are made from recycled content including plastic bottles, which is important to buyers who want eco-friendly apparel. Perfect for everyone, for year-round wear!

 

TREND #2: TEXTURED, COZY FLEECE

For the last few years, textured fabrics have remained front and center for outerwear and layering pieces. Once again, tactile, warm fleece is a hot item for fall/winter, so be sure to present full-zip, vest and pullover options to all of your clients. Today’s fleece offerings are lightweight, breathable styles that look great and perform as functional warming layers.

Styles We Recommend: Well-known at retail, Columbia Sportswear is a global outdoor brand that crafts active lifestyle gear fortified by industry-leading technologies and reflective of the brand’s Pacific Northwest heritage and indomitable spirit. For a full-zip fleece style that goes from the trails to the trade show, we like the Columbia Men’s Steens Mountain™ Full-Zip 2.0 Fleece (3220), which  is made of soft 100% polyester MTR filament fleece, with zippered hand pockets and an elevated Columbia patch logo on the left chest.

Since we know you and your clients like Columbia (and fleece vests) as much as we do, take a look at the Ladies’ Benton Springs Vest (C1023), also made of warm 100% polyester MTR filament fleece, with zippered pockets and a brand name logo on the left chest. Ideal as a year-round, versatile layering piece!

Another popular sportswear brand we gravitate toward is Under Armour, a company most well-known for designing activewear that pulls sweat and moisture away from your body so it evaporates easily. Let’s take a look at Under Armour’s Men’s Hustle Fleece Hoody (1300123) and companion women’s Hustle Fleece Hoody (1300261). These stylish pullover fleeces are made from ultra-soft, midweight performance cotton with a brushed interior for extra warmth. The fabric wicks sweat and dries quickly, and has four-way stretch construction for better mobility.

If you can’t get enough of Under Armour and want to show a classic crew fleece style, look at the Men’s Hustle Fleece Crew (1302159) and companion style Ladies’ Hustle Fleece Crew (1305784), also made from soft performance cotton that wicks sweat and dries quickly. You’ll love the on-trend raglan sleeves and embroidered UA logo right on the chest.

 

TREND #3: PREPPY POLOS & SHIRTING

Preppy polos and long-sleeve woven shirts are trending again, with designers from Prada to Miu Miu embracing country club wear’s clean lines and adding some edge. Pair these shirts with a shirt jacket or a bomber jacket for a touch of modernity.


Styles We Recommend: Enjoy a professional, active fit in the North End Men’s Jaq Snap-Up Stretch Performance Polo (NE100) and women’s companion style (NE100W). You’ll feel great in the breathable buttery fabric, with its moisture-wicking and antimicrobial performance properties. The Lenzing lyocell fabric these styles are made from is a sustainably sourced, renewable and biodegradable botanic fiber. The detailing provides a modern look—like a metal-snap placket closure that creates a unique neckline. The women’s style has a Henley collar and two metal buttons, along with a flattering high-low hemline. Perfect for uniforms or company stores!

 

If you’re looking for classic-fit, wrinkle-free wovens for him and her in a variety of colors and patterns, look no further than the Devon & Jones Crown Woven Collection. These easy care, button-down wovens are available in four different fabrics, and 26 different colors/patterns in Solid Broadcloth, Gingham Checks, Solid Oxford and Banker Stripes. In particular, the CrownLux Performance Men’s Micro Windowpane Shirt (DG540) and ladies’ companion style (DG540W) offer luxury, comfort and performance in one. The performance nylon fine shirting offers a crisp, professional look, while keeping you cool, comfortable and restriction free.

Add a layer of warmth and classic style with the Harriton Men’s Pilbloc V-Neck Sweater (M420) and companion ladies’ style (M420W). Designed not to pill, even after repeated washes, these essential preppy pieces are perfect for the office or a corporate event. Get this sweater in vest, cardigan or pullover styles to dress up or down, for maximum versatility.

 

TREND #4: BRIGHT ORANGE & RED

With more in-office and in-person events becoming the norm again, designers are turning up the heat with bright reds and oranges. Two hot hues this season are a “burning red” and Pantone’s Orange Tiger. Designers like Anna Sui, Staud and Victor Glemaud embraced these bright “sun” hues in different garments, from a fur coat to a trench coat to a maxi dress. 

Styles We Recommend: The moisture-wicking Puma Golf Men’s Fusion Polo (596920) has an ultrasoft, cottony feel with the performance of polyester and a subtle heather texture. Get these polos in get-noticed shades like High Risk Red and Vibrant Orange to match client brand colors and events.

 

TREND #5: PASSIONATE PURPLES & PINKS

Pantone’s 2022 color, Very Peri, is still on the runways, from an oversized shirt dress by Proenza Schouler, to a belted A-line dress by Sergio Hudson. This intense purple shade, inspired in part by the metaverse, has sparked other popular shades. You’ll see royal purple, a classic fall jewel tone that hasn’t been in the spotlight for a few years. Designers like Blumarine and Bottega Veneta showcased this deep hue as both the main shade for coats or tops, or an accent color. Baby pink’s another shade you’ll see everywhere, especially since Valentino created an entire collection in the color. 

Styles We Recommend: Tie-dye patterning is still going strong, for wearers of all ages. Combine a pattern and color trend when you pitch the Tie-Dye Adult Tie-Dyed Pullover Hooded Sweatshirt (CD877) for him and her. Check out shades like Spider Purple, Cotton Candy and Desert Rose.

 

TREND #6: GREAT BLUES & GREENS

Let’s start with cool cerulean, a shade of blue between azure and a darker sky blue. Designers like Balenciaga and Stella McCartney showcased the rich sky hue in their collections. We’re also seeing a lot of bold, rich Kelly greens in shirts and outerwear. Finally, since jewel tones are having a moment, you’ll see lots of teals, including in collections from Blumarine. 

Styles We Recommend: It’s a great idea to find stylish apparel that’s also available in a variety of on-trend shades. The Core 365 Men’s Origin Performance Piqué Polo (88181) and companion style Ladies’ Origin Performance Piqué Polo (78181) come in True Royal, Acid Green and Electric Blue. This classic fit polo really performs, with moisture wicking, antimicrobial and UV protection.

What to Do Today

Once you’ve become familiar with this upcoming season’s popular apparel trends and colors, it’s time to find even more apparel and accessories that you can share with your excited clients. Here are some valuable tools you can use on the alphabroder website:

  • Catalogs:

    See our latest e-apparel catalogs

    like our

    2022 Gift Guide

    and

    Promotional Apparel & Products 2023

    at a glance so you can see what’s trending. You can share our generic versions with your clients.

  • SalesBuilder:

    Want the power of an entire graphic design department in the hands of your marketing team and sales reps? Whether you’re making a one-page custom flier, apparel lookbooks or an entire presentation, you can use our premade templates to create professional templates that showcase the season’s hottest styles and colors.

  • High Stock Inventory Filter:

    When you use this feature, you can quickly find in-stock products in various styles and colors to present to your clients.

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