The tug-of-war of the COVID-19 epidemic has driven continuous changes in outdoor advertising, coupled with the return of advertisers’ demands, Out of Home Advertising has also continued to innovate and make breakthroughs in form, technology, and content. 2023 has arrived, and outdoor advertising continues to accelerate its pace, leading brands to achieve inclusive and win-win results.
In the past 2022 Beijing Winter Olympics, looking back at the opening ceremony to the closing ceremony, the power of technological innovation once again shocked the world, especially with the support of LED screens, cloud computing, artificial intelligence, naked-eye 3D technologies, and Naked eye 3D LED Screen Display, the grandeur of the Winter Olympics Magnificent, romantic and ethereal are perfectly presented. In addition, these technologies have also been continuously applied to large outdoor advertising LED screens, and the role of outdoor large LED screens in brand communication has gradually been enlarged.
According to the global advertising industry forecast report, "Outdoor advertising will grow by 17.1% in 2021 and is expected to grow by 14.9% in 2022. It is expected to return to mid-single-digit growth in the next few years." It can be seen that in 2022, Outdoor LED Advertising especially the Outdoor Naked eye 3D LED Advertising will also become an important part of brand marketing.
As audiences get tired of online advertising, the frequency of one-click advertising skipping increases, and the effect of online advertising is diluted. Outdoor LED advertising rooted in life scenarios is being recognized by brand owners. Starting from spring marketing in 2022, Outdoor LED Advertising will continue to explode with more communication potential and become the preferred media for brand marketing.
1. Large-area LED screen advantage locks in brand competitiveness
New technologies such as artificial intelligence, digitalization, and Naked eye 3D video have endowed Internet advertising with more plasticity, and to a certain extent dominate the direction of brand advertising. Outdoor media, such as L shape LED displays, super malls, CBD Business Plaza, etc., have a large area attribute of right angle LED screen display which plays naked eye 3D video well, they have more information-carrying capacity and wider dissemination power. It can also directly grab attention and influence the audience's impression of the brand by virtue of its affinity and eye-catching advertising selling points.
2. Naked eye 3D Video add energy to the brand
In the wave of digital technology and naked eye 3D video development, outdoor media delivery has already changed from static and single to dynamic and diverse. In outdoor streets and squares with a wide field of vision, the outdoor advertising of dynamic pictures and naked 3D video adds vitality to the brand.
Compared with static advertisements, dynamic images and naked 3D video advertisements have a sense of movement and are more attractive. In particular, the naked eye 3D LED digital outdoor large screen, with its high-definition and high-quality visual display technology, can present rich colors and dynamic pictures, instantly attract the audience's attention, and increase the audience's favorability for brand advertising.
3. "Location is King" Scene Landmark Large LED Screen Drives Audience's eyes
Outdoor media was born in the scene. With its breakthrough scene and space value, it is driving the audience's eyes and reaching consumers directly. Landmark outdoor LED screen advertisements in prime locations in the city run through the audience's life, study and work scenes, with fixed scene traffic, and can reach users in all directions. In addition, with the blessing of digital technology, the display forms of landmark LED screens are gradually diversified, which can allow consumers to have an immersive interactive experience and improve the effectiveness of advertising.
4. Programmatic digital OOH is the direction of OOH Advertising
Programmatic DOOH buying relies on digital trading platforms to collect our target audience data to automate and precise advertising processes. This new operation mode can obtain data from multiple scenarios of outdoor advertising, and realize data connectivity, increasing the efficiency and quality of advertising.
The “new” prosperity of outdoor media driven by digital transformation has already begun. Data monitoring and programmatic buying of outdoor media have already become the media development direction in the digital economy era. Help brands create more new opportunities.
5. Online and offline integrated communication to enhance brand awareness
The intelligent attributes of online Internet media determine its diversity in communication forms. From community media communication to short video media communication, Internet media can almost fulfill various communication needs of brands. As offline outdoor media moves towards the stage of digitalization and programming, the integrated communication of online and offline media releases the communication value of two-way brand communication gradually increasing.
On the one hand, online media has obvious advantages in terms of traffic aggregation, while offline outdoor LED advertising can cover more core circles and focus attention on specific spaces and scenes. The combination of the two can focus on detonating brands and shaping brand mentality. and enhance brand tonality. On the other hand, when the brand enters the growth stage of rapid growth, it is necessary to tap more core groups and build brand power. At this time, an online multi-matrix media marketing layout is needed to tap potential groups, and at the same time, offline media can also occupy new consumer minds. Improve brand power, so as to expand the brand user group and achieve online and offline breakthroughs.
Conclusion:
In an era of coexistence of challenges and opportunities, outdoor LED advertising will continue to follow market changes and consumer trends, and continue to create more value for brands.
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